The Christmas illustration series for Tostao’ is built on a graphic concept that balances modernity and tradition. Using simple geometric shapes and a warm color palette of gold, black, and white, the characters like Mary, Joseph, and the Three Wise Men are reimagined with friendly faces and accessible forms. The style reflects the brand’s everyday, approachable identity while adding a festive touch. Each design was also created with a collectible value in mind, encouraging customers to discover and enjoy the different cup sizes.