salud 360

This is a subbrand of the large Chilean pharmacy chain Ahumada, offering people specialized, personalized, and high-quality health services. The design work in this case involved maintaining the bold red color of the main brand, its icons typography, to create a new graphic system and logotype for this subbrand.

Graphic concept

The graphic system represents the Ahumada medical ecosystem with Ahumada and its characteristic color red as a union point for the its multiple health services and clients.