This is the brand for a payment service offered by a renowned Chilean bank, which has a highly positioned color palette, typography, and logotype. The work involved preserving these assets and building a consistent, digital, and versatile graphic system that matches the brand attributes and makes its communications more effective and coherent with a clean and digital appearance.
These forms were inspired by the rounded shapes of the logo and forms an energetic, dynamic, digital and flexible graphic system. Here, different shapes help contain images, text, icons and more in very digital and light compositions.
